Naukri.com was one of the primary job portals to actually achieve success in India. And as it goes in online promoting, the first mover advantage remains robust with Naukri.com and it is still the quantity 1 job portal in India out and away. Here is the SWOT analysis of Naukri.com.
Strengths in the SWOT analysis of Naukri.com
naukri.com has the first mover advantage. It is still paying off till date with naukri having the simplest complete recall in terms of job portals.The site style has received nice acceptance among Indians. (better than monster and timesjobs). It has the experience of being within the marketplace for nearly a decade. It has an oversized market share while monsterindia and Timesjobs ar so much behind. It ranked as India’s variety one job website on all parameters — page read, reach, and traffic.
It has the advantage of a transparent revenue model since its inception. While it has a couple of services that ar absolve to each job seekers and job suppliers, the majority of their services are obtained by the recruiters. It has a awfully committed team. This is clear from the visits made by them to ascertain contact. It is known to own one among the simplest work atmospheres.
Weaknesses in the SWOT analysis of Naukri.com
It has an oversized number of workers and thence the corporate incurs a high value for managing salesforce.There is a high level of attrition.Employer disapproval on Naukri.com is hardly visible which is a major product flaw on the portal.
Opportunities in the SWOT analysis of Naukri.com
Internet users are increasing day by day. Approximately, 7.5 million urban Indians are exploitation the web. Further, with broadband infrastructure being rolled out, there are a lot of opportunities on the web. The scope of online enlisting is, therefore, increasing. Like any other on-line enlisting company, it has the advantage of being an occasional cost medium of enlisting. SHIKSHA.com and JEEVANSAATHI.com are the cluster portals of naukri.com and have great potential. The online chance for hiring in India is growing at 80-90 per cent annually.
THREATS in the SWOT analysis of Naukri.com
Chances are that a lot of a lot of potential competitors might gain entry into the market. It is quite possible that anybody of the players may additionally offer added services to purchasers like conducting preliminary interviews, etc. Sabotaging the existing clients of naukri.com by its competitors recently and luring them with a lot of listing and alternative added services at slightly more premium will have a long term negative impact. While this issue will be tack-led out by naukri.com, if it continues, it may end in erosion of market advantage and loss of client confidence on one job portal i.e Naukri and hence loss of complete loyalty.
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